Poker games have been highlighted on television since the 1970’s, but it wasn’t until the sport experienced its big boom in the early 2000’s that watching poker on TV became truly popular, especially in Europe and North American. Viewership declined around the turn of the decade, but the trend is reemerging, and a new channel, Poker Central, is set to take full advantage with Daniel Negreanu coming along for the ride.

Poker Central TV signs Daniel NegreanuPoker Central is a new TV channel that’s slated to take to the air sometime later this year. It will feature 24/7 broadcasts of poker events, recaps and other related news, like the great debate over online poker regulation – much like ESPN does for athletic sports. The 24/7 poker channel will deliver everything from in-depth bios of the world’s top professionals, to poker tutorials and strategic maneuvers used by the pros.

The developers of Poker Central are hoping to draw a global audience, and while poker is extremely popular in many regions of the world, it’s going to take more than international coverage of all things poker to attract the masses. With that in mind, producers sought out the most popular poker personality on EarthDaniel Negreanu.

The Canadian poker pro has everything viewers could possibly want in representative of the poker channel. Not only is Negreanu a 6x WSOP bracelet winner and 2x WPT titlist, he has the most affable personality of any known poker pro the world over. He’s thoughtful, comical, always willing to share his knowledge of the game, and he’s devoted much of his life and wealth to philanthropy. Suffice to say, it’s damn near impossible not to like Daniel Negreanu.

Daniel Negreanu joins Poker Central TVIt doesn’t hurt that the Canadian poker pro also happens to be the highest ranking member of poker’s all-time money list. At 40 years of age, his live tournament exploits have earned him $29,973,908, about $3.5 million more than the nearest competitor, Antonio Esfandiari. For his impressive efforts, Daniel was recognized by the Global Poker Index (GPI) as the best player of the last decade.

The team at Poker Central was thrilled to snag such a high-profile personality, as was evident by the comments of CEO Clint Stinchcomb. “We are excited to add Daniel to the Poker Central team. Daniel is a great ambassador of the game and will help take televised poker to new heights.”

Once Poker Central launches its channel, Stinchcomb said Negreanu will become a “key spokesperson” for the network. The 6x WSOP bracelet winner will be fully involved in the generation of original content for the poker channel, and will take on the role of studio analyst and commentator.

“I am thrilled to join the Poker Central team,” Negreanu said. “I can’t wait to help make 24/7 Poker a reality.”

Viewers will be delighted to know that Negreanu’s responsibilities will see him at the tables, as well. He’ll be promoting Poker Central at live events, and is already slated to partake in the $500k Super High Roller Bowl at the Aria Las Vegas in July.

With half a million on the line, Daniel will be competing alongside fellow esteemed pros, (most of which also hold a high ranking on the all-time poker money list), including Antonio Esfandiari (#2), Daniel Colman (#3), Phil Ivey (#4), Erik Seidel (#5), Sam Trickett (#6), Phil Hellmuth (#7), Scott Seiver (#8) and many more. Sponsored by Poker Central, you can view a complete list of all players registered for the $500k Super High Roller Bowl here.